How much for an explainer video?
The cost of a software explainer video can vary widely, based on a variety of factors (writing, talent, locations, art direction, motion graphics, etc.) As a minimum, $8k is usually where we start the conversation for something simple. We have also handled projects well over $100k. To make budgets a little easier to navigate, here are a few general packages to give you context for scope.
Software & Tech Company Video Production
Simple: $8-$20k
Usually the Founder being filmed at their own house or office and don't mind being a little scrappy.
CREATIVE SERVICES: Minimal, this is usually more docu-style
TALENT: You or non-speaking amateur talent
LOCATION: Your office & AirBnb
ART DIRECTION: Minimal
MOTION GRAPHICS: Minimal
DELIVERABLES: 1 or just a few videos
Big: $30k-$60k
Best for growing companies with more budget for creative services to make something truly unique.
CREATIVE SERVICES: Ideas, Scripts, Treatments, Storyboards
TALENT: Casting experienced, speaking talent w/ an agent
LOCATION: Full scouting services and logistics handled
ART DIRECTION: Includes props, wardrobe, food styling, etc.
MOTION GRAPHICS: Included
DELIVERABLES: Multiple cuts for web, TV, social media & ad campaigns
Custom
These packages are just a starting point.
We are happy to customize an event photo and video package just for your company!
Jumbo: $75k-$150k
Do this package to achieve the WOW factor, or multi-day shoots, or if you are running TV of CTV ads.
FULL CREATIVE SERVICES: In-depth ideation & pitching, Scripts, Treatments, Storyboards
MORE TALENT: Multiple experienced actors with speaking lines and an agent
MORE LOCATIONS: Full scouting services and logistics handled, multi-location shoots
MORE ART DIRECTION: Includes more props, wardrobe, food styling, and customization.
VFX, MOTION GRAPHICS OR ANIMATION: Included
MORE DELIVERABLES: Lots of cuts for web, TV, social media & ad campaigns
See our past software & tech videos
Need photography too?
Why Bennett Creative?
EXPERIENCE
Since 2018, we have been helping software companies, big and small, tell their brand story through video production and commercial photography. We've seen the changes in the industry and adapted quickly. We're excited to help you grow your reach through brilliant video content.
CREATIVITY
It's in the name. We are going to bring a lot of ideas to the table, from comical to poingnant. We are a group of artists and problem solvers. Think of us as your creative consultants, helping guide you through the video process.
PROFESSIONALISM
We have high standards for our staff and crew for professionalism and decorum. We care about the was we dress, the way we speak, and the environment that we create in our office and on set. We don't curse much. We don't tolerate bad attitudes. We're a gentle group.
PROCESS
We have produced a 150-hour online college course. We have conducted eCommerce shoots with 80 deliverables of various lengths or orientations. You can't do projects like that without lots of planning and project management. We bring serious process and organization to shoots of all sizes.
